This is precisely why I asked the closet makeover team of Cuniform to my apartment in New York last fall. The duo that runs Cuniform—friends Christine Tran and Colton Winger, who met when they used to work at the boutique Totokaelo—travel around the country for private appointments with clients that include execs at Nike, Diane von Furstenberg, and Shiseido. Their process is multifold: 1) purge closets of bad choices and out-of-place items, and oh so kindly haul away the rejects to donate or consign for you; 2) refill your wardrobe with versatile, new and high-end consignment items they handpick for you ahead of time and bring to your appointment, if you so choose; and 3) style you in chic new ensembles of the old and new, creating a “Wardrobe Rolodex” of outfit ideas in a shared cell phone photo album you can then reference for outfit ideas forever and ever.ou can understand, then, how once they arrived, 12 hours flew by, though a typical appointment is 5 hours long.
“If you think about it, the most successful people wear the same thing almost every day,” said Tran (see: Steve Jobs’ turtleneck, Carolina Herrera’s white blouse, Michael Kors’ blazer, Anna Wintour’s tailored dress and jeweled necklaces). “The main goal is to figure out your brand via clothing, so you shouldn’t have things in your closet that aren’t really options—like a dress that never fits the occasion or a pair of pants from when you were skinnier—because it just confuses you when you’re getting dressed.”
And that’s where I needed the most help, really: At this exact point in my life, what is my brand? This is where brutal honesty, as you’ll see below, comes in. On top of all of this, Cuniform is super-focused on social and environmental consciousness. One part is their consignment arm called Cuniform Recycled, which not only finds new homes for the nice but neglected clothes of their clients, but sell on behalf of philanthropic programs like Dress for Success to help increase their revenue.
